/ December 9, 2008

"Favorable-Verdict-Barbie"


Barbie won again in federal court last week.  As a result of the verdict, MGA has been ordered to stop producing its popular “Bratz” dolls and to stop selling them by February 2009.  MGA must also reimburse its suppliers.  Additionally, at that time, it must turn over all unsold inventory to Mattel – the company that makes Barbie.

In July, Mattel was ruled the rightful owner of the Bratz brand (and of $90 million in damages) because Bratz creator Carter Bryant thought of Bratz while working for Mattel under an exclusivity contract.   
In theory, the four-year long legal battle could be over.  This February, Judge Stephen Larson plans to consider post-trial motions.   
Source: The Arizona Republic

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