Have you been mulling whether to start your own law blog thinking that it might be a low cost way to drum up business and get the word out?
Well, before you sign up for that Blogger or WordPress account, check out the WSJ Law Blog’s recent post highlighting this excellent article by Mark Herrmann who shares the lessons he learned after launching the Drug and Device Law Blog. Among the gems in the article, is the following advice:
“You can take a day off from publishing a post. But you’ll see the traffic to your site decrease. You can take a week off. But you’ll probably lose many readers permanently. You can take a month off. But when you start up again, you’ll essentially be building a new readership from scratch. Whether you are in depositions, in trial, or on vacation, you’d better pre-write some posts and have them published in your absence, or you’ll pay a price in readership. Don’t have the blind spot that I did. Go into blogging aware of the Herculean effort it demands.”