The Wall Street Journal has a great article on its website about the role of social media in the workplace. While not a great fit for all organizations, the collaborative nature of the system can make the potential gains of shared knowledge worthwhile. The guidelines the article sets out are a great starting point for an internal social media framework.
The best part of the article is its overall theme. The reality of social media involvement whether inside or outside of the organization is investment in the platform. Facebook and Twitter succeed not only because of the rapid dissemination of data, but also because of the personal investment of its users. An organization’s leadership needs to motivate and fuel ownership of the project by fostering contribution, actually implementing the good ideas, and show support for the platform. Otherwise your social media experiment may end up being another statistic.