Social networking sites are for everyone – especially lawyers. Here are three ways you can use social networking can enhance your practice:
1. Use these sites to communicate and stay connected with clients and potential clients. Join LinkedIn and find search for your undergraduate/law school classmates, colleagues, and friends. “You want your prospective clients to be your friends, and you want your friends to be your clients or prospective clients,” says Tasneem Goodman, the 33-year-old partner and director of marketing at Katten Muchin Rosenman.
2. Build your career. Law students are using LinkedIn (and even Facebook) to look for jobs. Seasoned attorneys use social networking sites to compare salaries, benefits, and working conditions.
3. Find evidence. This might be a stretch – however, the Chicago Lawyer reports that one defense attorney found photos on MySpace contradicting the plaintiff’s claim that he was a thrifty “family man.”