When Steve Jobs introduced the iPhone in 2007, he famously said that Apple had filed for 200 different patents for the device. And in 2009, Apple hired Intel General Counsel Bruce Sewel to enforce them. Today, Sewel and Apple are engaged in high-stakes litigation on multiple fronts, against Samsung, HTC, Motorola (now owned by Google), and many others. While at Intel, he was instrumental in persuading Apple to use Intel chips in their computers.