As Aviva Cuyler tells the story, she was “in the midst of a successful law career when a brainstorm hit. Toiling late nights over some pre-trial motions, she thought: why hasn’t someone harnessed the power of the Internet to allow lawyers to share their public work product with each other and potential clients?” No one had, so in 2008, she did, founding JD Supra as a way for lawyers to share their legal documents, and their expertise, with the world. Today, working from Janis Joplin’s former house in Sausalito, Ca., JD Supra distributes law firm advisories, blog posts, articles, and other substantive content to more than 200,000 subscribers across industries and social media platforms.