In this must-have text for both new advocates and experienced trial attorneys, veteran trial lawyer John P. Blumberg shows the reader how persuasion science can lead to successful jury verdicts. Blumberg’s new methodology for approaching courtroom advocacy solves the mystery of what makes certain strategies successful, and why information is accepted or rejected by jurors.
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John P. Blumberg is a trial lawyer and triple-board certified: as a trial lawyer by the National Board of Trial Advocacy, as a medical malpractice specialist by the American Board of Professional Liability Attorneys, and as a legal malpractice specialist by the State Bar of California, Board of Legal Specialization and the American Board of Professional Liability Attorneys. He has served on the Boards of Directors of trial lawyer organizations including the American Board of Trial Advocates (ABOTA), the American Board of Professional Liability Attorneys, and Consumer Attorneys Association of Los Angeles. Mr. Blumberg has published over forty articles on trial advocacy and law practice and has been actively involved in the training of trial lawyers for over forty years.